This policy was last updated on May 20, 2022.

At Ride Huck Cycles, we respect your privacy. We implemented this privacy policy (“Privacy Policy”) to demonstrate our commitment to the protection of your personal information.

Below, we explain how we use and protect the personal information we may gather from and about our customers by means of our websites, mobile applications, online booking applications, our corporate, rental locations, and from third-party sources. By using our websites and/or mobile applications, you consent to the collection, use, and disclosure of your information, as described in this Privacy Policy.

Types of Information We Collect

You may provide us with certain information in connection with a transaction or in your interactions with our websites, applications and/or at our locations. When you are asked to provide personal information, you may decline. If you choose not to provide the information, you may not be able to use some products or services.

The personal information we may collect includes:

• Your name, contact information, date of birth, and emergency contact information;
• Rental information, including the location of where the vehicle is rented, date of rentals, type of rental, and your preferences;
• Your credit card details, online user account details, and purchase history;
• Information you provide regarding your marketing preferences or in the course of participating in surveys or promotional offers;
• Financial information that may be necessary to facilitate the rental of a vehicle;
• Additional contact information about you that we may obtain through third parties with whom we do business.

Information Collected and Stored Automatically

By visiting our websites, certain information may be automatically provided to us by your computer. For each visitor to our websites, our webservers automatically recognize the visitor’s domain name or IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, webservers can identify your computer by its IP address. In addition, we may collect your browser type and operating system as well as your internet service provider (ISP), referring and exit pages, date and time stamp, and/or clickstream data. We collect similar information when visiting our websites with your mobile device, including mobile device brand, model, mobile operation system and carrier. Except as otherwise explained in this policy, we may combine the non-personal information we collect from you (as described above and as described below, under “Use of Cookies and Similar Technologies”) with your personal information in order to tailor our websites and enhance your online experience by saving your preferences and/or to help identify site features, advertisements and offers that may be of interest to you.

Use of Cookies and Similar Technologies

Ride Huck Cycles uses cookies, pixel tags, etags, HTML 5 storage and similar technologies on most of our sites and in promotional emails which we may send to you. To learn more about our practices, please see below.

What are cookies and pixel tags?

‘Cookies’ are short strings of text sent to your web browser when you visit a website, which may be “session-only” or “persistent”, which lasts more than one visit to allow a visitor to personalize their experience.

‘Similar technologies’ refer to features which perform a comparable function to cookies although they are technically different.

‘Pixel tags’ are small blocks of code on webpages or in our emails that allow us to read and set cookies. Pixel tags are often used in connection with cookies to help operate our websites, emails and collect information about online activity.

Why do we use these technologies?

We use these technologies on most of our sites and mobile applications to monitor and understand your use of our websites, emails, mobile applications and services; improve your user experience and enable personalized features and content; and optimize our marketing.

Vehicle Operation and Location Data

Our vehicles may be equipped with vehicle locating system (“Locating System”). Some or all Locating System functionality may be active during rental periods. Locating System may provide us use of, disclosure of, or access to (1) location information, (2) crash notification and related crash data and, (3) operational condition, mileage, diagnostic and performance reporting of vehicles (“Locating Data”), as permitted by law.

Children’s Privacy

Our websites and online marketing are not directed to, and we do not knowingly collect personal information from, children under the age of 18.

How We Use This Information

We use the information we collect for the following purposes:

• To assist the transactions that you request, such as reserving and vehicles.
• To provide customer service related to your interactions with us or to respond to your inquiry.
• To verify your identity for fraud prevention purposes. We do not store this information for any other reason.
• To contact you about a citation or claim.
• To provide you with discounts, coupons, sweepstakes, offers and other information, opportunities, and services that may be of interest to you.
• To assist us in providing better products and services; for example, evaluating the performance of our staff, to assess the quality of product and service received and to help us improve our websites, applications and/or services.
• To compile statistics and analysis about our customers’ use of our websites, products and services, which statistics are only used to enable us to provide better customer service, products, features and functionality to you and other customers in the future.
• To protect our rights and property.

We may combine the information that you submit to us with information related to your transactions with us, such as rental location and vehicle. We may also combine this information with data we receive about you from third parties who assist us in processing requests, maintaining our data, and optimizing our services.

With your consent, we utilize text messaging, known as Short Message Service (SMS), to provide any of the following: time sensitive communications related to your transaction (e.g., construction delay), extended rental opportunities, customer experience surveys, marketing promotions. You will have the ability to opt-out of these communications by replying to the message as stated in the message.

We retain information we collect for commercially reasonable periods of time or in accordance with specific laws or policies. Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled. Inactive data may, however, continue to be used for statistical, marketing, archiving, and other analytical purposes.

How Your Information May Be Shared

We may disclose the information we collect from and about you for the purpose of providing the transactions you have requested and (with your consent) marketing purposes. In addition to those stated within this Policy, Locating Data from rental vehicles may be disclosed to, accessed by or used by Huck Holdings, emergency service providers, others who may assist in responding to an accident, or those with whom we have a legal or contractual obligation to provide such data. Our employees in our IT, marketing, operations and customer service divisions may use your information, as described in this Policy, including, if required by applicable law, to send you information about products and services or respond to your inquiry.

We also may disclose your information to other third parties:

• when required by law or in response to legal process;
• without legal process in response to a request from law enforcement relating to a criminal investigation;
• to protect our rights, privacy, safety or property, or of the public;
• for administrative or technical support or other business purposes to facilitate our transactions with you (i.e., for your insurance replacement, corporate rental);
• to analyze our data, conduct mobile analytics services, or to maintain and improve our services (subject to confidentiality agreements as appropriate);
• to permit us to pursue available remedies or limit damage that we may sustain;
• to enforce the terms of any rental agreement or our websites’ terms and conditions;
• to process your transaction with our subsidiaries or licensee in the application or website in which you place your reservation;
• if the rights of another individual might be violated and;
• otherwise with your consent.

Personal information may also be subject to transfer to another company in the event of a transfer, change of ownership, reorganization or assignment of all or part of Huck Holdings’ businesses or assets. This will occur if the parties have entered into an agreement under which the collection, use and disclosure of the information is limited to those purposes of the business transaction, including a determination whether or not to proceed with the business transaction. You will be notified via email or prominent notice on our websites for thirty (30) days of any such change in ownership or control of your personal information.

We may disclose your personal information to third-party service providers (such as a payment processor to bill you for goods or services, an email provider to send email communications to you on our behalf, or the provider of our live chat feature in order to offer you customer service). These service providers may be located in a country different from your country of residence. These service providers are contractually required to maintain the confidentiality and security of your information. However, your information may be accessible to authorities in accordance with applicable laws.

We may also share aggregated or de-identified information about our customers with our advertising and marketing partners, and third-party media properties, including social media sites to allow them to send targeted advertising messages on our behalf.

Testimonials

We may post customer testimonials/comments/reviews and images share with us by customers on our websites which may contain personally identifiable information. We will obtain your consent via email prior to posting the testimonial. To request the removal of your testimonial, please contact us through one of the methods listed below in the Contacting Us section.

Linked Sites

Our websites may contain links to other websites, which may have privacy policies that differ from our own. We recommend that you review the privacy policy posted on any website that you may access through our website.

Data Security and Integrity

The security of the information you provide is very important to us and we try to provide secure transmission of your information. For certain transactions on certain of our websites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. While we strive to protect your personal information, we cannot guarantee the security of any data transmission over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect it, from loss, misuse, unauthorized access, disclosure, alteration and/or destruction to ensure the data’s integrity. We use a combination of technological, physical, administrative and organizational controls as well as non-disclosure or confidentiality agreements as we deem appropriate to protect your data.

If you have a user name and password for any of the features on our websites, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or email for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.

Global Data Transfers and Processing

We will use your information in the country in which your service and transaction occurs. Please be aware that, unless prohibited by law, your use or continued use of our websites and mobile applications signifies your express consent that information may be transferred to or stored on servers and processed outside the country of your residence. Please also be aware that the privacy laws of the United States or other countries where information may be stored may not be as comprehensive or offer as much protection as the laws of other countries including your country of residence. You may request us not to make such transfers, but if you do, we may not be able to provide some or all of our products or services to you.

In certain situations, Huck Holdings may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Changes to this Policy

We may update this privacy policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site, or as otherwise may be required by law, prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

The accuracy and completeness of the information we collect is very important to us and we make efforts to ensure that the information we have is accurate and up to date. In addition to the options provided to you in this Policy, if you wish to opt-out of direct marketing or review, amend, correct, or update personally identifiable information we have collected about you contact us using the information provided below. For email marketing please use the unsubscribe link located at the footer of each email.

You may contact us via email at info@ridehuckcycles.com, and we will attend to your request and make any necessary revisions. We will respond to your request within 30 days, unless a shorter period is required. If that is the case, local legal requirements would apply. We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated.